The topic Walmart’s Big Summer Sale Is Ready to Take on Prime Day is currently the subject of lively discussion — readers and analysts are keeping a close eye on developments.
This is taking place in a dynamic environment: companies’ decisions and competitors’ reactions can quickly change the picture.
Walmart isn’t taking this year’s Amazon Prime Day sale sitting down. The retailer has announced plans for this year’s Walmart Summer Deals promotion, which will kick off the day before Amazon’s big annual sale. Walmart held a major sale alongside last year’s Prime Day, too—it seems mega-retailers competing with Amazon has become as much of a tradition as Prime Day itself. Here is what you can expect from Walmart Summer Deals this year.
Walmart Summer Deals is Walmart’s answer to Amazon’s Prime Day. It is both an in-store and online sale, with deals to be had on most things that Walmart sells (save for groceries). Although the name might vary a bit from year to year, Walmart hosts a big sale every year, around the same time as Prime Day.
The Walmart Summer Deals sale starts Monday, June 22, at 12 a.m. ET for Walmart+ members (a day before Prime Day begins at 3 a.m. on Tuesday, June 23) with an online-only, curated list of “high-demand Deal drop items” during the first 24 hours of the event. Essentially, this means Walmart+ members will get first dibs on these exclusive deals. The general sale will start on June 23 at 12 a.m. EST, and run through June 28.
You don’t need to be a Walmart+ member to shop the Walmart Summer Deals sale. But if you are a Walmart+ member, you’ll get early access to the sale beginning Monday, June 22, at 12 a.m. ET. You can sign up for a free 30-day Walmart+ subscription or get the annual plan for $98 (or $12.95 per month).
Walmart says its sale will cover a range of categories, including deals on electronics, fashion, toys, collectibles, furniture, skin care, and others—similar to the deals offered last year. The sale will be available on Walmart.com, in the Walmart app, and in stores. You can already see the landing page, even though the sale hasn’t started. Without offering specifics, Walmart says there will be thousands of offers across top categories. Based on past sales, you can expect discounts on 4K TVs, laptops, tablets, headphones, smart home devices, kitchen appliances, and summer and back-to-school shopping.
When you shop the sale, you can choose between in-store pickup and different delivery options, including early-morning delivery, late-night express delivery, and next- and two-day shipping.
You can always expect major retailers to have their own competitive sales. The major other ones include Best Buy’s Summer Tech Fest and Target’s Circle Deal Days. All of them are anchored around Amazon’s Prime Day, and all are happening in the same week. While each competing retailer tends to have a couple of deals that best Amazon, the best bargains will likely be found on Amazon.
